Guillermo Rubí

Guillermo Rubí delves into the concept of identity, both individual and collective, through his varied artistic practice. Exploring different subcultures, he focuses on how these environments shape and reflect personal and collective narratives through installations, paintings, and sculptures.

Rubí's works provoke critical reflection on self-perception, engaging viewers both intellectually and emotionally. He recontextualizes logos, symbols, and slogans to highlight how social narratives influence identity. The often subdued and restrained aesthetics of his work challenge viewers to find meaning in what may seem incomplete.

Musical genres like punk and hardcore significantly influence Rubí's work, adding a distinctive touch. This influence is evident in his stylistic choices, which borrow the raw aesthetics of these genres to imbue his art with dynamic energy. His black-and-white geometric paintings suggest minimalism but delve deeply into social constructs, challenging viewers to uncover meaning and consider the complex layers of identity in contemporary society.